Websites tell people who you are.
Agent Pages tell machines who you are.
AI systems are already recommending, summarising, and choosing between organisations on behalf of humans.
If you haven’t clearly told them who you are, they will decide for you.
GABA helps organisations understand this shift — and create an Agent Page:
A simple page you add to your website so AI agents can understand, represent, and choose you accurately.
£79 · Create yours in under an hour.
What we do
A new layer of the web.
There is a lot of noise around AI right now — optimisation tactics, prompts, agents, automation.
GABA focuses on something more fundamental:
How organisations are interpreted when machines begin to act on their behalf.
An Agent Page is the first practical response to that change.
What is an Agent Page?
/agent
An Agent Page is a public page on your website — placed at yoursite/agent — written specifically for AI systems.
It clearly states:
who you are
what you do
who you are for
where your boundaries are
Not marketing.
Not optimisation.
It is a reference point for autonomous systems.
Why this matters now
People are increasingly asking AI:
who to buy from
who to trust
who to work with
AI agents don’t read websites the way humans do.
They summarise.
They infer.
They make assumptions.
Without a clear agent-facing reference, your organisation is being interpreted indirectly — and often inaccurately.
The blind spot most organisations have
Most websites are designed to:
persuade humans
tell stories
leave things implicit
AI agents need something different:
explicit statements
clear constraints
verifiable claims
unambiguous intent
When that information isn’t available, agents fill in the gaps themselves.
That is rarely what organisations would choose.
How GABA helps
GABA guides you through a short, thoughtful process to state who you are clearly, on your own terms.
You will create:
a single, canonical Agent Page
written in plain language
aligned with your values and limits
ready to add to your website immediately
You own the page.
You control the narrative.
How it works
Create your Agent Page in under an hour.
Purchase the Agent Page artefact (PDF).
Copy the prompt it contains into ChatGPT (free accounts work).
Respond to a guided set of questions, one at a time.
Receive a complete, copy-ready Agent Page.
Publish it on your website.
No onboarding.
No integrations.
No subscriptions.
No vendor lock-in.
This is not about pleasing algorithms.
It’s about stating who you are — so machines don’t decide for you.
This will quietly become standard
In the same way that:
Having a website became expected
Publishing a privacy policy became routine
Having an Agent Page will soon feel like a strategic default.
Pricing
£79 · One-off purchase
Buy instantly with a card
No invoice required
No sales calls
No ongoing fees
This is infrastructure, not consultancy.
GABA exists to ensure organisations are accurately understood by the AI systems people now turn to for answers.
We bring language craft, design, and responsible AI thinking to protect your voice in an AI-shaped world.
Adam Martin, Yorkshire, Winter 2026